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"Search, Search and More Search" - Google Update

.: Today, Information Today reported on the Google Press Day Webcast, during wnouncedhich four new Google products were announced. Introduction from the article by Barbara Quint, titled "Whither Google? Report on Google's Press Day Webcast":

May 15, 2006 — From all over the country and, indeed, all over the world, reporters came to Mountain View, Calif., last Wednesday to hear what Google executives had to say about where the company was headed and what new treats it had planned for the world of Web users. Even reporters who did not come to California for Google Press Day participated through a 5-hour Webcast with the option to ask questions via e-mail. (By the way, if you’d like to experience what the Webcast watchers did, just grab your popcorn and aim your Windows Media Player or Real Player at http://investor.google.com/webcast.html.) Many of the reporters asking questions during the meeting wanted to hear about the imminent war of the titans between Google and Microsoft. They were disappointed. Google executives want the company to address all the new and unaddressed problems in the world of search, not “do over again what’s already been done.” Search, search, and more search is Google’s goal. Four new products, all search-oriented, were announced: Google Trends, Google Gadgets, Google Co-op, and Google Notebook.
Quint singles out Google Co-op as the best of the bunch. From the introduction to her article:
May 15, 2006 — Of the four new product announcements made last week at Google Press Day [http://www.infotoday.com/newsbreaks/nb060515-1.shtml], Google Co-op (http://www.google.com/coop) looks to have the greatest potential impact. At first glance, it would seem that Google has now entered the social bookmarking arena, along with services like del.icio.us, Furl, Spurl, Shadows, Scuttle, Yahoo! MyWeb 2.0, Ma.gnolia, etc. All of these services, and many others, offer ways for users to share and find collections of linked material built around and by communities of user interests. Regardless of the present quality of Google Co-op—and some users with whom I spoke consider it anemic at this point—the entry of giant Google into this arena, along with Yahoo!, could mark a sea change in the importance and growth of such tools. The product manager for Google Co-op, Shashi Seth, said that, as Google Co-op grows, lessons drawn from its content and usage are expected to lead to improvements in search quality in the main Google.com service.

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